![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/16a22bd8-e33b-4f8a-bbae-ce7f20e07a3c_rw_1920.jpg?h=f5ddd93b05d902bcd36d34f14715e6cd)
The Process of the Lustrum 440/88 Logo
I started my design process with a research of Leiden University history. I found the University seal very important as the part of the identity, so I made some analysis in order to find the Minion typeface as a baseline. The second part was to combine the 440 and the 88 only using the Minion typeface. I made several sketches due to find the most natural and elegant combination of this two numbers. Regarding the colours, I've chosen a complementary deep orange for the specific deep blue that made the logo more festive.
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/2f38bf81-fd78-4392-a132-1ccd2d26242c_rw_1920.jpg?h=afb257c1ac68c7d4b691d5821d00f481)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/79f33db1-baf7-48ad-ad49-7ac6df8b9ec8_rw_1920.jpg?h=4c68ecf3f4f792547cdccfd8d4cac1f1)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/8566e8db-fc84-4fae-af92-24ffeb3bb009_rw_1920.jpg?h=a9ec8e6754c6bc2958d002a14ae3eeed)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/e7c96cb5-9e39-4f5c-8f16-f196a0d521d2_rw_1920.jpg?h=c0b3406fa1aba648c689a933bff4af59)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/74fbb973-bf43-4c98-80af-98d8e39b9b06_rw_600.gif?h=37d2f67e18b17c1547ae528efd339934)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/c44727d5-bef2-4852-8930-20d6385695a4_rw_1920.jpg?h=dcc0f0e3232924b83ced169f08d61bd5)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/fd56d248-351e-4c15-8776-c5319487476b_rw_1920.jpg?h=58cdd8300bb15d69095fb80774e6e7b4)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/7cacefc0-8af0-4736-b34d-6fed16046c02_rw_1920.jpg?h=ece2d0a7962d25d283c45b9e2137e6a8)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/319de57f-c0bb-405d-ace3-0b053d157a79_rw_1920.jpg?h=68bbd608bcd3796c0885bee3dd7e5e13)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/de14b4c4-4389-45ec-a999-cb84b4a8af0c_rw_1920.jpg?h=c9f0699f40b8b842c3becabee3a8c6e7)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/c440d8bb-4cf9-423b-be14-abb3406b4ac6_rw_1920.jpg?h=bbb26748475786589b7737ca52c1d071)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/838492c9-c41e-402d-8265-e18a58685322_rw_1920.jpeg?h=bdc119160fad1c2e4a4806cf7b84cb09)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/7716aeea-a5f1-4362-8d08-2c50e4e1b342_rw_1920.jpeg?h=a09f002f23a06c4e5799ab1d26b996b8)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/c125431f-a5ec-408f-9480-8075c162ce0b_rw_1920.jpeg?h=85fd207eb20c87d23cec8b025ea5bf95)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/8fba2da6-5cd4-43e7-9975-306364cb3ecc_rw_1920.jpeg?h=870255a2d35ad3c0c3d2023db46c0912)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/297908bc-0c27-4b0c-8dbe-8065f2a6df23_rw_1920.jpg?h=b491125a64d86b6343de99984cc066a8)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/1184bdf2-bff2-4369-a72f-6941d6651f92_rw_1920.jpg?h=3e526759dd77dd32c6e642a71e9ab8e6)
The Ceremony
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/7ecb5d4d-c665-4d9e-b805-7f68b36b2292_rw_3840.jpg?h=1323b5e2c2fed2c1e03df0ee653a1a24)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/7bf1211a-071d-4539-8a5f-4f137342be63_rw_3840.jpg?h=1328f314a705c11d76d40c9383f8a01a)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/20b4e390-0a7b-4ae8-b201-cc2955890efd_rw_3840.jpg?h=09f08fc385ff584a0fa5e729a9304523)
![](https://cdn.myportfolio.com/a111bcd4-76a9-4370-beff-37ae027a4163/718a7e52-e311-444b-a7da-de154a74f807_rw_3840.jpg?h=4f8e4f2f4f489714a8847694ee41723b)
Thanks to my only wife!
&
Thanks for watching!